Stylized yellow script text with a pen graphic, reading 'Aliona Bonano.'
PORTFOLIO

Custom Advertising Design for Print, Digital, and Social Campaigns

Conceptual Billboard Ad Design

Billboard promoting IKEA's sustainability initiative with the text 'Think Future. Think Sustainability.' featuring a lightbulb with a plant inside and a URL ikea.com/sustainability.

This fictitious billboard ad for IKEA was designed to promote environmental awareness and showcase the brand’s vision for a greener future. I created this concept to demonstrate how strategic visual messaging can drive sustainability-focused campaigns.

Project Highlights:

  • Client Concept: IKEA (fictitious sustainability campaign)

  • Campaign Theme: Environmental responsibility and eco-conscious branding

  • Design Focus: Replaced IKEA’s signature blue with a bold green to symbolize nature and sustainability; Reinforced the eco-message through color psychology and visual storytelling

  • Tagline: “Think future. Think sustainability.”

  • Visual Element: Minimalist vector of a green seedling growing inside a lightbulb—representing innovation, energy, and growth

  • Design Tools Used: Adobe Photoshop, Adobe Illustrator

  • Local Design Insight: As a St. Louis graphic designer, I believe in the power of purposeful design. This project is part of my commitment to creating compelling, values-driven visuals that resonate with both local and global audiences.

Amethyst Bay Resort & Spa – Destination Wedding Campaign

Magazine on a wooden table next to a cup of coffee and a laptop, featuring a wedding scene at Amethyst Bay Resort & Spa with a bride and groom embracing near rocky cliffs by the sea.
Couple kissing on a beach with text 'Celebrate your Forever at Amethyst Bay.' Includes contact details for Amethyst Bay Resort & Spa.

This conceptual campaign for Amethyst Bay Resort & Spa, a fictional luxury resort in St. Thomas, showcases a destination wedding marketing concept designed to attract couples planning a tropical wedding getaway. I developed a consistent brand experience across both print and digital platforms.

Project Highlights:

  • Client Concept: Amethyst Bay Resort & Spa (fictional resort)

  • Objective: Promote the resort’s destination wedding packages to honeymooners, newly engaged couples, and romantic travelers

  • Design Deliverables: Full-page print magazine ad, Coordinating web banner ad

  • Creative Approach: Integrated the resort’s brand elements (color palette, typography, tone) into each ad; Focused on elegance, romance, and a sense of escape to position Amethyst Bay as the top choice for Caribbean weddings

  • Design Tools Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

  • Local Design Insight: I enjoy developing travel and hospitality campaigns that balance brand identity with emotional appeal—crafting visuals that make people dream, plan, and book. I would love to collaborate with St. Louis businesses and beyond to create campaigns that leave a lasting impression.

Nonprofit Print Design -Community Engagement Campaign

Poster for "The Global Clean Water Initiative" featuring silhouettes of diverse people in front of a world map, promoting a launch meeting on June 15th at 5:00 p.m. It encourages volunteer participation and provides contact information at the bottom.

This conceptual flyer was created for The Global Clean Water Initiative, a fictional nonprofit organization dedicated to providing access to clean, safe water around the world. The design was developed as a community outreach tool to support their new branch opening in Mexico.

Project Highlights:

  • Client Concept: Global Clean Water Initiative (fictional nonprofit)

  • Objective: Encourage community involvement and volunteer sign-ups

  • Format: Single-sided 8.5” x 11” flyer

  • Design Approach: Communicated the organization’s mission clearly and concisely; Used bold visuals and a direct call to action to inspire engagement; Tailored for local impact and emotional resonance

  • Design Tools Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

  • Creative Insight: I enjoy designing for causes that matter—projects that connect people with purpose. I’d love to collaborate with St. Louis-based nonprofits and mission-driven organizations to create outreach materials that drive awareness and inspire action.

  • Poster featuring a glass of water being poured from a jug with text about the Global Clean Water Initiative, inviting volunteers to join, and details for a launch meeting on June 15th at 5 PM. Includes a website and email for more information. Background includes flowers, a tea set, and a coffee cup.

    Alternative flyer design

  • Billboard featuring IKEA sustainability message with a half-green, half-white design. Left side displays "IKEA" in yellow and "Think Future. Think Sustainability." Right side shows a light bulb illustration with a plant inside. Also, includes URL ikea.com/sustainability.

    Billboard design

  • Poster for "The Global Initiative Clean Water" with a splash of water image, inviting volunteers to join. Includes a meeting date, website, and contact email for more information. Teapot and flowers nearby.

    Flyer design

  • Sign for EZ Klean pressure washing and restoration services on a wooden pole near shrubs.

    Yard sign design