PRINT & DIGITAL ADS
Custom Advertising Design for Print, Digital, and Social Campaigns
Conceptual Billboard Ad Design
This fictitious billboard ad for IKEA was designed to promote environmental awareness and showcase the brand’s vision for a greener future. I created this concept to demonstrate how strategic visual messaging can drive sustainability-focused campaigns.
Project Highlights:
Client: IKEA (fictitious sustainability campaign)
Campaign Theme: Environmental responsibility and eco-conscious branding.
Design Focus: Replaced IKEA’s signature blue with a bold green to symbolize nature and sustainability; Reinforced the eco-message through color psychology and visual storytelling.
Tagline: “Think future. Think sustainability.”
Visual Element: Minimalist vector of a green seedling growing inside a lightbulb representing innovation, energy, and growth.
Design Tools Used: Adobe Photoshop, Adobe Illustrator
Personal Design Insight: As a graphic designer, I believe in the power of purposeful design. This project reflects my commitment to creating compelling, value-driven visuals that resonate with both local and global audiences.
Destination Wedding Campaign
Coordinated print and digital ads created for Amethyst Bay Resort & Spa, a fictional luxury resort in St. Thomas. This project showcases a destination wedding marketing concept designed to attract couples planning a tropical wedding getaway. I developed a consistent brand experience across both print and digital platforms.
Project Highlights
Client Concept: Amethyst Bay Resort & Spa (fictional resort)
Objective: Promote the resort’s destination wedding packages to honeymooners, newly engaged couples, and romantic travelers
Design Deliverables: Full-page print magazine ad, Coordinating web banner ad
Creative Approach: Integrated the resort’s brand elements (color palette, typography, tone) into each ad.
Design Tools Used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator