Amethyst Bay
I created a cohesive branding campaign consisting of a print magazine ad and a simple web banner for Amethyst Bay Resort & Spa, a fictional Caribbean resort in St. Thomas, to promote their destination wedding package.
The campaign was crafted to appeal to potential travelers, whether new to the island or exploring new resort options. By integrating the resort’s branding style into each ad, I aimed to position Amethyst Bay as the premier choice for a romantic, tropical wedding experience.
Tools InDesign, Photoshop, Illustrator