Personal Brand Identity

Visuals from the Graphic Jargon brand guidelines including logo design, color palette, typography, business cards, and identity mockups.

I started developing my personal brand identity while still in my design program, well before Graphic Jargon came to life. During that time, I created a print-ready brand guide that defined my logo system, color palette, typography, and usage standards. This guide became the foundation for maintaining visual consistency across every touchpoint.

As my freelance work is growing into a full business, I’m working to bridge my personal and professional brands. Graphic Jargon now shares the same color palette and type system as my personal brand, creating a cohesive visual foundation. My name-based logo adds flexibility—whether I continue as a solo designer or expand into an agency—while the unified visuals keep a consistent voice across both identities, building recognition and reinforcing trust.

What inspired my brand’s look and feel

My brand colors—a lively orange-yellow and a balanced gunmetal grey—were carefully chosen to express warmth, creativity, and professionalism.

  • Sunny Orange‑Yellow — Friendly, creative, energetic mood

  • Gunmetal Grey — Balanced, grounded, professional backdrop

This duo strikes the perfect tone: playful warmth meets dependable structure.

A rustic courtyard with a stone fountain, surrounded by arches and potted plants under a clear sky.

Photo by Amar Preciado from Pexels

Colonial-style corridor with yellow walls, arched doorways, tiled floor, and traditional wooden furniture.

Photo by Tutti Martin from Pexels

Yellow Concrete House

Photo by Thgusstavo Santana from Pexels

Logo inspiration

The flowy curves, pointy edges, and dramatic vertical elements of Art Deco architecture heavily influenced my logomark design. I have specifically always admired the Chrysler Building's crown and spire, which some have referred to as a "beacon of hope." Its beautiful architecture inspired me to incorporate an upward-pointing arrow in my logomark, which I created by exploring the relationship between positive and negative space (Gestalt figure-ground principle). Like the Chrysler Building's spire, my arrow symbolizes growth and progress. I find that a clever use of negative space is a simple and elegant way to add a whole new dimension to a design and aim to incorporate this technique into my designs any chance I get.

Photo by Ted McDonnell from Pexels

Black and white image of a curved staircase with railings, illuminated by soft light, leading upwards.

Photo by Zafer Erdoğan from Pexels

Art Deco mural with fountain and geometric patterns

Photo by Plum leaves from Flickr

If you connect with my design style or want to develop your own personal or business identity, let’s chat.