Aliona Bonano’s Personal Branding and Visual Identity

Welcome— I’m Aliona, the designer behind Graphic Jargon

Visuals from the Graphic Jargon brand guidelines including logo design, color palette, typography, business cards, and identity mockups.

Before Graphic Jargon existed, I began developing my personal brand identity during my design program. That’s when I created my personal print-ready brand guide outlining my logo system, color palette, typography, and usage standards. This guide serves as a foundational reference for maintaining visual consistency across all brand touchpoints.

As my freelance work grows into a full-fledged business, I’m bridging my personal and professional brands. Graphic Jargon shares a unified color palette and type system with my personal brand, creating a cohesive foundation. My name-based logo keeps things flexible — whether I remain solo or expand into an agency — while aligned visuals ensure a consistent voice across both identities, building recognition and reinforcing trust.

What inspired my brand’s look and feel

My brand colors—a lively orange-yellow and a balanced gunmetal grey—were carefully chosen to express warmth, creativity, and professionalism.

  • Sunny Orange‑Yellow — Friendly, creative, energetic mood

  • Gunmetal Grey — Balanced, grounded, professional backdrop

This duo strikes the perfect tone: playful warmth meets dependable structure.

A rustic courtyard with a stone fountain, surrounded by arches and potted plants under a clear sky.

Photo by Amar Preciado from Pexels

Colonial-style corridor with yellow walls, arched doorways, tiled floor, and traditional wooden furniture.

Photo by Tutti Martin from Pexels

Yellow Concrete House

Photo by Thgusstavo Santana from Pexels

Logo inspiration

The flowy curves, pointy edges, and dramatic vertical elements of Art Deco architecture heavily influenced my logomark design. I have specifically always admired the Chrysler Building's crown and spire, which some have referred to as a "beacon of hope." Its beautiful architecture inspired me to incorporate an upward-pointing arrow in my logomark, which I created by exploring the relationship between positive and negative space (Gestalt figure-ground principle). Like the Chrysler Building's spire, my arrow symbolizes growth and progress. I find that a clever use of negative space is a simple and elegant way to add a whole new dimension to a design and aim to incorporate this technique into my designs any chance I get.

Photo by Ted McDonnell from Pexels

Black and white image of a curved staircase with railings, illuminated by soft light, leading upwards.

Photo by Zafer Erdoğan from Pexels

Art Deco mural with fountain and geometric patterns

Photo by Plum leaves from Flickr

If you connect with my design style or want to develop your own personal or business identity, let’s chat.