Final Project for GRA 360, Designing a Brand Identity, at Southern New Hampshire University. Prompt: Leveraging client needs and competitor data, create a logo and develop a professional-looking brand style guide for BeatsFest, a fast-growing, youth-focused, cloud-operated, subscription-based music streaming service with a visionary mission of catering to a young, diverse, and active audience. Define the brand vision, including the following details: mission statement, brand personality, and tone of voice. Create a target audience summary for your client. Include logo usage rules and establish the brand’s visual identity elements. Tools: InDesign, Photoshop, Illustrator.